Definition

<aside> 💎 The Double Diamond

• is another way to apply Design Thinking & Agile to your projects
• lets us visualise what type of User research helps when, and why. </aside>

<aside> 💡 User research can be used across all projects stages, to:

• Explore challenges & solutions
• Focus to validate or get feedback on a proposition </aside>

Design Thinking & Agile flow

Inspired by: https://anarsolutions.com/design-thinking-agile-lean/

User research types & 💠 Double Diamonds

Inspired by: https://www.designcouncil.org.uk/our-resources/the-double-diamond/

Double Diamond stages

1. Discover

• What’s the status quo? Why?
• What’s the business context & ambitions?
• What do our people want? Need? Fear? What motivates them?

2. Define

• What are the trends? Themes? Opportunities?
• What do we think will solve our challenge?

3. Design

• How could we go about it?
• Prototype, test, refine, MVP
• And for the love of god, please get wild, get creative, and have fun!

4. Deliver

AND EMBED. Don’t just deliver or it will flop. EM 👏 BED 👏

• Finalise your design
• Final check against PX Principles
• Share it with your users

Sources

The Double Diamond - Design Council

The Double Diamond Framework for Design Thinking

What is User Research? — updated 2023

User Research Basics