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<aside> 💡 From strategy to project work

Problem Statements are a tool that can be used to help us define what we’re solving & why at a high level (strategy) or at an operational level (initiative/project)
First, we need to set up objectives and key results — OKRI — to know what we’re trying to achieve through initiatives/project work and why.
Then, we need to think through the work that could move the needle on our key results.

To uncover what problems we have and make hypothesis for how we’ll solve for them, we need to understand

That’s when we look at employee and business needs to figure out what needs to happen.

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Employee needs

Employees know their pain points, needs and motivations — ask them to understand how you can drive improvements
Research helps uncover issues or opportunities you didn’t even know existed
The more you understand your users’ needs, the more you’ll build projects and processes that land, and add value

To do what?

Inspiration: What is Jobs to Be Done? https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca

Products enable customers to get a Job Done — and People Experience work enables employees to get a Job Done.
DiscoveryUser research help us understand the needs, motivations and fears of our users so we can build a product that’ll get them to do that job.

How might we create an onboarding experience that’s clarifying, energising and timely
So that new joiners want to stay and perform at their best?

And that’s because

Validate your hypothesis

To confirm that’s most the most effective way to reach your key result.

PS — the same thinking process applies to strategy creation, but that’s not what this toolbox is about.