https://www.fastcompany.com/3024397/cracking-the-code-on-brands-we-love-infographic

“Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.””

“To help remove the impersonal aspect and give each of us something we can control, try this for one week. Have your personnel assess the following points (and you can ask this of your brand as well):

How many people (i.e., customers, clients and prospects) have I helped in some way today?

How many bits of useful information have I gotten into the hands of those I came in contact with?

How many thank you’s have I given out to colleagues, peers, clients and vendors?

How many expectations have I exceeded today?

How many face-to-face acknowledgements have I given to those who have helped me as well as those I rely on to get things done?

You can tally this daily or weekly, but either way, do this, and you’ll find your focus is on the things you can control and monitor. And by doing those, the other points come into play that add to satisfaction, value, growth, consumer confidence, authority and brand excellence.”